Work Experience
Associated General Contractors of America | 2022 - Present
Content Marketing Manager | September 2022 - Present
- Marketing lead for nine annual conferences and association education programs, managing website design, graphics, email campaigns, social media, and paid advertising, driving increased attendance and engagement
- Implement strategic marketing for AGC webinars, achieving a significant 46% increase in registrants from 2022 to 2023, and 59% increase in revenue from 2023 to 2024
- Serve as the organization’s primary graphic designer, providing design solutions for a wide range of projects and becoming the go-to expert for creating high-quality visual assets across all departments
- Chosen as official departmental liaison, ensuring effective communication and alignment of goals with organizational objectives both internally and externally
- Selected as AGC Employee of the Year for 2024
CET Academic Programs | 2018 - 2022
Senior Marketing and Design Coordinator | October 2021 - September 2022
- Overhauled design and production of company promotional materials (brochures, branded items, flyers), unifying and modernizing branding, saving the company an average of $22,000 a year
- Conceptualized and implemented strategy for increased sustainability in marketing initiatives through digitization, for an annual cost savings of $26,000
Marketing and Design Coordinator | April 2021 - October 2021
- Managed vendor relations with designers, print services, tech platforms, and marketing partners through regular communication, requirement definition, quote negotiations, timeline expectations, and deliverable approvals, thereby building program marketing portfolio
- Planned and instituted team-building competition among all international staff to boost marketing collateral to support redesign of company branding
- Traveled domestically and internationally to represent company to potential clients ultimately increasing program application submissions and program discoverability
Digital Marketing Coordinator | June 2018 - April 2021
- Led creative direction of building and implementation of new company website (cetacademicprograms.com)
- Project managed annual marketing production of website, brochures, and promotional materials, and supervised cross-team communication and collaboration, producing program deliverables
Comfort Systems USA
Part-Time Marketing Coordinator | August 2018 - December 2019
- Created and implemented updated infographics for company-wide use following departmental reorganization
- Produced large-scale advertisements for industry trade-shows and social media
National Endowment for the Humanities | 2017
Communication and Design Intern | May 2017 - August 2017
- Created graphics for agency external communications (email and social media campaigns)
- Collaborated across all teams to research, develop, and implement cohesive departmental branding
Freelance
Graphic Design | August 2017 - Present
- Designing logos for new businesses, innovative projects, and individuals
Artist | May 2014 - Present
- Selected by special committee to represent the Class of 2018 in the Elon University Permanent Art Collection
- Commissioned to paint and donate artwork for Bristol, TN/VA charity auction
- Exhibitions in NC and United Kingdom
Education
Elon University | 2018
Bachelor of Arts
- Majors: Art, Art History, and Communication Design
- Minor: Classical Studies
- Magna Cum Laude
- Art Editor, Colonnades Literary and Art Journal
- Organizer: Annual Juried Student Art Exhibition
- Study Abroad: Bath, UK
Skills
- Adobe Creative Cloud
- Digital and Print Design
- UX/UI Design
- Agile Project Management
- Data-Driven Design Optimization
- Strategy Development
- Copywriting
- Vendor Management
- Salesforce & Higher Logic
- WordPress
- HTML/CSS
- Figma
- Painting
- Drawing
- Gallery Design
- Conversational Spanish